Mental models of computers and how Apple helps
Video : Bad Day at the office!
I saw this video, which in itself was amusing, of people mad and angry at their computers, probably because they didn’t work “appropriately”. Interestingly in most cases, the human took out their frustration with the monitor. Of course, the monitor is only the output of the computer. The evil brains of the computer are in the little beige box where the conspiring CPU lies. It seems that people attribute the characteristics of the computer with the output device, and not surprisingly, that’s where they take out their frustrations.Apple has for a long while been creating integrated desktop computers. Physically merging the monitor and the other guts. This of course more closely mimics the mental model users have of the computer, and so if they take out their frustrations, the evil brain parts will go along with the monitor.
No more innocent monitors will die, while CPUs go unpunished.
Though, I don’t have any proof that someone got that angry with their mac.