masimuddy

Chris Heathcote has an excellent post about user experience “design“.

“There’s certainly no such thing as managing the user experience. Or designing the user experience.

Something doesn’t work? Bad user experience.
Doesn’t do what I want? Bad user experience.
Can’t understand it? Bad user experience.
Bad service? Bad user experience.
It broke? Bad user experience.
Warranty or insurance issues? Bad user experience.
They were rude? Bad user experience.
The store was out of stock? Bad user experience.

User experience is just a strategy. A way of thinking – one that illuminates the possibilities to improve. One that shows new potentials, by looking at things in a new way. One that I believe in. But it’s certainly not the only strategy, and it’s a really hard strategy to implement well.”